Diagnóstico del nivel de competencias mediáticas audiovisuales en alumnos, profesores y padres de familia de 29 colegios públicos, privados y fiscomisionales de la ciudad de Loja, en las dimensiones: recepción e interacción y estética

Abstract

The research set out below is a study on Audiovisual Media Literacy. With the goal of analyzing and diagnosing the levels of audiovisual media literacy within the population of Loja, surveys were administered to students, teachers and parents from 23 different public, private and fiscomisionales high schools in the city of Loja, whose level of education was between 10th grade elementary and third year of high school, obtaining a sample of 1,150 students (ranging from 14 to 18 years of age), 187 teachers and 22 parents who were applied to the focus groups. Based on the indicators for the dimensions of the media competence proposed by Ferres and Piscitelli (2012), the analysis of the surveys focus on the questions corresponding to the Aesthetics and Reception/Interaction dimensions, obtaining results which “summon” the development of new research and academic reforms towards the formation of a more critical and reflexive citizenry in the face of contemporary media.