Análisis de las herramientas administrativas – financieras para la toma de decisiones a corto plazo y aplicación en la empresa de producción SOVILLSA de la ciudad de Cuenca, provincia de Azuay, año 2014.

Abstract

The globalized world in which our country tries to stand out, has forced companies to improve every day and offer profit-making products. In Ecuador, two of the main problems that multiple companies have is the inadequate or inexistent use of administrative financial tools and the hiring of unqualified personnel in the main areas, which impedes a proper performance and administrative efficiency against other companies. Now a day companies have seen the need to diagnose and implement administrative financial tools, which provide a suitable environment for decision making in order to achieve a more efficient management, greater profitability and to take advantage of the strengths for the company to achieve its objectives. The implementation of these tools took place in SOVILLSA; a company dedicated to the production and merchandizing of plastic roof in the city of Cuenca, its objective was for the company’s managers to learn useful tools that allow them to make better decisions in a proper time, which contributes for the company to achieve a competitive advantage over other companies.