Análisis de las herramientas administrativas - financieras para la toma de decisiones a corto plazo. Aplicación en la Empresa Industrial Maderera Novillo & Novillo Cía. Ltda. Loja- 2014.

Abstract

This thesis was carried out with the main objective of an analysis of the financial information Timber Industrial Company Novillo & Novillo Cia. Ltda. For the year 2014 -. 2015 to serve as business support for the implementation of administrative tools - Financing for proper decision making. The type of research was applied field, which was made with the proprietary information of the company having direct contact with the reality of the company, based on accounting information, interviews the manager, accountant, production manager and suppliers. For analysis indicators, matrices, a financial tool applied to define the current situation and provide possible solutions to decision-making in the organization was used. The document also includes issues related to the company background, the assessment of organizational environment through SWOT analysis, competitive analysis, which allows designing appropriate development strategies for the internal and external environment inherent in the entity.