Análisis de las herramientas administrativas – financieras para la toma de decisiones a corto plazo y aplicación en la empresa de producción MULTIPUBLICIDAD SERVICE de la ciudad de Cuenca, provincia de Azuay, Año 2014

Abstract

The importance for companies to implement the administrative financial tools is used to make suitable decisions, these tools are essential parts for proper operation of the company and to know what actions follow in relation to the various difficulties that may occur. This work was performed in order to develop an analysis of the financial information for the year 2014 of the company Multipublicidad Service Cia. Ltda., a company dedicated to creating advertising, the goal is to analyze and implement basic administrative tools to make short term decisions, distinguish current flows, perform diagnostic situational aspects of the company and the implementation for decision making in the company. The detailed study of the finantial information was performed with the aim to know the economic and financial situation of Multipublicidad Service Cia. Ltda. The general manager of the company must know this information for the development and improvement of the various levels of the company to enable the exchange of goods and services needed by individuals to meet their needs.