Complejo Marina D’or – Ciudad de Vacaciones: medición de la percepción de la calidad de los servicios ofertados que tienen los turistas durante su estancia en el período junio-diciembre 2013.

Abstract

This research is based on the importance between the quality of a service and tourism boost that can influence an area; this process begins with a brief overview of basic concepts which refer to the Quality and Construction Marina D'or in relation to its facilities, real estate area, beauty centers and Spa. Subsequently a retrospective analysis of the complex and its quality standards, so that the administrative and operational conditions with which we work are known, particularly highlighting the improved well as what has been achieved in the hotel market of Spain is performed. Finally, based on a survey, including preferences declared applied to tourists who chose the urbanization Marina D'or as a holiday destination during the period June to December 2013, information is extracted from the experience with what is intended to measure the perceived quality of services has guests. A descriptive exploratory research process is maintained in order to analyze the entire research environment.