Plan de negocios para la creación e implementación de la microempresa de manualidades Manos de Águila , en la ciudad de Quito en el año 2015

Abstract

Quito, capital of Ecuador, was chosen as a finalist to be amongst the most beautiful and touristic cities of the planet because of its heritage and cultural value as well as its improved touristic operations and services. This represents an opportunity for the elaboration of a Business Plan for the microenterprise “Manos de Águila”, which will produce and sell quality artistic handicrafts; making the market more attractive. This entrepreneurship will benefit the city and the country since it is going to become Ecuadorian handicraft enterprises that strive for social and economic by selling their products. The pieces of art the company will produce are going to promote the Ecuadorian Handicraft business because its products will represent the cultural identity and natural wealth. The products, which will be showcased to local, national and foreign population visiting the Historical Centre, it make people will have more interested in visiting our country, increasing tourism, since foreigners will be the primary clients. This project as model for microenterprises, in which not much initial funding is needed, neither infrastructure, to establish in a competitive market. Key worlds: