Proyecto de pre factibilidad para la producción y comercialización de frutilla orgánica en la ciudad de Ambato

Abstract

This study aims to test the feasibility of this proposed business written in Huachi Grande, belonging to the canton of Ambato, Tungurahua Province. The objective is the production and marketing of organically grown strawberries and position the product in major supermarkets in the city of Ambato and country, as we consider it a priority to offer the consumer a quality product, healthy and packed with excellence, as an alternative to junk food boom. The market is large and the product can be transferred to the major trading centers of the city of Guayaquil, strategic distribution site to other nearby provinces in the region Costa, for that reason is to show that an efficient production equipment and marketing, obtaining a high-quality, safe and healthy (organic) can reach more customers and get more profit in business, initially creating a small company that works with suitable economic and productive management.