Análisis sectorial de la comercialización de productos de primera necesidad realizado por bodegas de abastos y supermercados localizados en los alrededores y calles aledañas de los mercados municipales de la ciudad de Loja: San Sebastián, Centro Comercial y Gran Colombia

Abstract

Abstract: The objective of this investigative work is to develop a sectoral analysis that allows us to know the particular characteristics of the sector, in such a way that based on the information collected it can be determined if there are new financial business opportunities. The methodology used was bibliographic combined with field research, for which a survey applicable to the target population was designed. The study is developed in four chapters, which address issues related to the national and local sectoral environment; The particular characteristics of the activity are described and finally a competitive analysis, both internal and external, of the sector is carried out. Finally, it is concluded that wholesale and retail trade of essential products is one of the main economic activities observed in the Loja canton, which is why rivalry in the sector is strong. Regarding the existing relationship between the owners of this type of business and the financial system, this is minimal, mainly due to the series of formal requirements that these institutions demand and cannot be met by the owners of the sector under analysis.