Análisis sectorial de la comercialización de productos de primera necesidad realizado por bodegas de abastos y supermercados localizados en los alrededores y calles aledañas de los mercados municipales de la ciudad de Loja: San Sebastián, Centro Comercial y Gran Colombia

Abstract

This research work aims to develop a sectoral analysis to ascertain the particular characteristics of the sector, so that based on the information collected to determine whether there are new business opportunities financial. The methodology used was bibliographic type combined with field research, for which we proceeded to design a survey applicable to the target population. The study is divided into four chapters, in which issues related to both national and local industry environment issues; It describes the particular characteristics of activity and finally both internal and external competitive sector analysis is performed. Finally it reaches the conclusion that the wholesale and retail of basic products is a major economic activity observed in the Canton Loja, so the rivalry in the sector is strong. With regard to the relationship between the owners of these businesses and the financial system it is minimal mainly due to formality requiring these institutions