Análisis de las herramientas administrativas - financieras para la toma de decisiones a corto plazo y aplicación en la empresa de producción “El Clavel” de la Provincia de Cotopaxi. Año 2014”.

Abstract

The financial success of a company relies not only on offering a quality product, but in its proper financial management both in the short and long term. There are several strategies that help organizations to optimize their resources and improve their financial situation, among them the use of administrative tools, such as the application of an appropriate costing system, or use the cost model - volume - utility, which by the equilibrium point, you can achieve quantify the optimum production levels and prices for a range of competitive utility market. The "Greenhouse Carnation" is a small company dedicated to the production of roses and carnations, where financial management is handled empirically and has not been a real quantification of productivity and prices and income. In the present study the weaknesses and strengths administrative and financial small business were analyzed, generating a cost - volume - useful to define the sensitivity products with variations in costs and prices.