Consumo y uso de medios de comunicación de jóvenes universitarios ecuatorianos en tiempos de convergencia período marzo-mayo del año 2015

Abstract

In Ecuador, there is no research with a partial view on media consumption that can lead the way to make decisions in all sectors involved in knowing what is happening in the Ecuadorian reality. With regard to the studies of reception, there is very few existing research on this topic in Ecuador, reception studies in Ecuador still have a long way to go where very little research exists in communication in general and specifically on this topic. The current change that the media is subject to with the emergence of the Internet and the convergence of which we are currently participating in, allows young people to experience the reception of various media at the same time. "The convergence between various screens (TV, computers, cell phones, MP3, iPod, video games, etc.) directly impacts the communicative processes by opening new channels where it is not only possible to modify messages but also emit those messages with unimagined amplitudes. This study of the consumption and use of media in Ecuadorian university students in times of convergence, will allow valid information to be obtained for the academy, the government sector, the commercial sector on cultural consumption and use of the media in university students in Ecuador