Consumo y uso de medios de comunicación en estudiantes de la Universidad de las Américas Período marzo-abril 2015

Abstract

Today phone screens are new members on our family, friend and colleagues reunions. On each device there's another social group with whom there is another interaction taking place on, a reality corresponding exclusively to the user. Media convergence is a reality, therefore the way of using traditional media has changed. As of today, radio, written press and tv coexist with a new generation that relate between each other mainly through screens and demand available content without schedules and complicated production and distribution processes. The use of internet as a place for socializing and not only as media, implies an adjustment process between generations. While parents and teachers try to understand the digital world, youngsters appreciate individual ways of realization and live a contradictory lonesomeness in the hyper connected world they live on. This research contributes to the “Edu-Comunicación y cultura digital” program by UTPL on data about use and consumption of mass media on Universidad de las Américas’ students