Plan de negocios para la introducción al mercado de la costa ecuatoriana del producto Crédito para PYMES del Banco D-MIRO, año 2014

Abstract

Banco D-MIRO SA is a specialized microfinance bank, which began operations in 2011, but its history in our country is really back to 1994, when its largest shareholder, Norwegian Mission Alliance, came to Ecuador to voluntarily perform work of community development to benefit marginal sectors of the Ecuadorian population, especially the coastal region. Currently being Banco D-MIRO an institution that provides credit to micro-entrepreneurs, they, by law, can not access amounts above the $. 20,000, which is the maximum amount for microentrepreneurs. However, there are many small businesses that grow their business significantly, they need larger loans. This is where the proposal to create a product for SMEs arises to retain customers of Banco D-MIRO SA growing strongly, providing more funding to fit their new needs, and provide expert advice required by the new reality of your business.