Plan de marketing para la empresa “Cableunión Agencia San Isidro”

Abstract

This marketing plan for the new agency, San Isidro del Inca, the cable television company CABLEUNIÓN SA Was performed with the aim of providing a management tool that leads to the achievement of business goals on schedule. The marketing plan for the agency, created by the strategic analysis of the situation of the company, the competitive market, the supply and the current and future demand, based on field research conducted at the companies that provide the service cable television in the city of Quito. Tables describing the functional structure applicable to the agency is developed. Activities, deadlines and means of verification: new positioning and marketing strategies, represented by matrices of easy interpretation, where the tactics of product, price, place and promotion are described in is created. Applying in this plan, together with the proposed budget, the optimization of financial, human resources and increasing monthly sales projection by 80% guaranteed.