Consumo y uso de medios de comunicación de estudiantes del colegio de Bachillerato Manuela Garaicoa de Calderón de Cuenca en tiempos de convergencia /

Abstract

This research project is focused on knowing the customs and habits of mass media by high school students from schools of Ecuador. For this work he was chosen to the college of School "Manuela Calderon Garaicoa" of the city of Cuenca, and its students active participants for the sample surveys on the topic chosen for this research. This work titling began with the development of a theoretical framework which is the fundamental basis for a thesis and where issues such as the definition of the mass media, the concept of hearings, habits and media consumption in Ecuador were treated, reception studies, etc. Subsequently, an analysis of data obtained from surveys conducted in school choice was made; in order to verify or dismiss the silver hypothesis for this project. Completing this project with the development of the respective conclusions will be analyzed and then used for future research at the Technical University of Loja or anyone interested in this research work.