Consumo y uso de medios de comunicación en jóvenes de bachillerato de la unidad educativa Federico González Suárez del cantón Alausí, provincia de Chimborazo, en tiempos de convergencia, período octubre-noviembre de 2015

Abstract

This study was developed in the educational unit Federico González Suárez, is part of a proposed national research from the Department of Communication Sciences of the UTPL to learn the use and cultural and media consumption of high schoolers from Ecuador, as support a subsequent research project called "Educommunication and Digital Culture". Applying a survey with about 58 questions divided into five sections, a strong influence of television was determined as a means of cultural consumption rather than informative. Reading newspapers, magazines and listening radio does not have a higher incidence in students while activities like listening to music on cellphone and watch TV, are preferences even in times of leisure. Printed media holds hegemony for reading. The use of cellular and mobile devices is the primary means to access the Internet, most or pleasure / information. Facebook, meanwhile, is an eminent instrument for contact with relatives