Consumo y Uso de Medios de Comunicación en Jóvenes de Bachillerato

Abstract

This is a research project which aims to identify the use and consumption of media by high school students of the Technological Institute Superior Provincial Council of Pichincha. For this purpose, I selected a sample of 329 students who responded to 57 questions related to this purpose. Data obtained during the survey showed that the age between participants was 14 to 18 years of age, mostly belonging to the female gender and studying from first to third high school. They are digital natives and as such, show greater fluency in media consumption of this type over traditional, without the variability of their economic realities is a limiting factor to consider. On social networks, you can see that Facebook is more used social platform which mainly rely on interactive questions: pleasure, information and contact with family and friends.