Análisis comparativo del uso de los medios sociales en el Grand Hotel Loja 2015-2016

Abstract

The summary of this study: "Comparative analysis of the use of social media in the Grand Hotel Loja 2015-2016"; aims to meet as managing social media site, determine the profile of both physical client as on-line thereof, to analyze the positioning of the hotel facing the most world-known social networks, establish marketing strategies that allow the hotel to publicize a little more into the web 2.0. Each project aims to improve the level of marketing for the hotel, through the implementation of goals and objectives implemented in this plan, knowing what is the profile of your customers and what is the best way to reach them with advertising both print and on the web 2.0 as it is a faster and more efficient way to reach them at local, national and international levels. Thus increasing the level of sales for advertising campaigns taking advantage of important dates and events held at hotel