Plan de marketing para el centro recreacional Víctor Manuel Palacios Ullauri - Boquerón , del cantón Catamayo, perteneciente a la provincia de Loja 2015-2020

Abstract

Abstract: The Marketing plan for the Center Recreational Victor Manuel Palacio of the canton Catamayo, Loja's province 2015 - 2020; it arises from the need to improve the quality of the services and attractions of the center Recreational in order that by means of strategies of promotion and development to strengthen the tourist activity and to assure the stability of same long-term. The effected work contains strategies, programs and projects which were helping to optimize the quality of the services and to increase the tourist offer; it includes in addition a plan of advertising means focused principally in the use of the TIC's which tries to attract tourists' major quantity, to stir the economy of the sector into action and to position to the Center Recreational Víctor Manuel Palacio as tourist leading attraction on the market, taking advantage of the natural resources that it possesses in a sustainable way.