Plan estratégico de desarrollo turístico y artesanal para la Asociación de Mujeres Artesanas Estero Porteño y el Centro Ecológico Puerto Bolívar, cantón Machala, provincia de El Oro

Abstract

This investigation began it looking the theoretical foundations that allow support the project, an organizational diagnosis was made to get a clear perspective on the current situation of the organization. Then a study was conducted to determine the supply and demand, analyzing the tourism potential of the concession area, for which the tourist facilities, tourist attractions and tourist profile of Machala was assessed; Likewise, a market study was conducted through surveys in the provinces of Loja, Zamora Chinchipe and El Oro to meet customer perception versus handicrafts prepared from seafood such as conch and fish scales. Finally, a strategic plan for tourism and handicraft development, allowing train the partners in the design and development of handicrafts, and the development of tourism activities focused on bird watching in the Island of Love was raised, diversifying the tourism product Machala, which allow the growth of the organization, improve the quality of life of the members and the sustainable use of mangrove