Plan estratégico de desarrollo turístico y ambiental para las áreas comunitarias de manglar: “Casitas, Las Huacas y Pongalillo” del Archipiélago de Jambelí, cantón Santa Rosa, provincia de El Oro

Abstract

This research began with the theoretical framework of which this project arises, the same addresses issues important to consider for the project. Then the situational analysis was performed, which allowed to obtain a clear picture of the current reality that traverse the three communities. "Casitas, Las Huacas and Pongalillo" where supply and tourism demand is analyzed through field visit (December, 2015): Later the tourism potential of communities is determined. the inventory of tourist attractions in each community are also developed, discovering the great potential they possess them. Finally from SWOT analysis prepared jointly with the authorities of the three communities a Strategic Plan for Tourism Development and Environmental oriented development of tourism through four programs and twelve projects, aiming to position communities was built mangrove as a tourist destination, improving the quality of life of its inhabitants and contributing to economic development.