Análisis del nivel de promoción turística del Ecuador para italianos residentes en la ciudad de Roma

Abstract

The tourism industry is one of the main sources of income in Ecuador's economy. Day by day there are more offers of tourist products and services, this forces the public sector and the private sector to be more competitive to be up to it or better to surpass the competition, it is then where the need to put in Practice communication and tourism promotion in order to attract more tourists to our country.

The present work is focused on the level of perception that the Italians have with respect to Ecuador as a tourist destination, through which it was determined through surveys and interviews that there is little information on how much to the tourism potential that the country has, Which made it possible to propose promotion strategies to increase the number of Italian tourists visiting the country, while making Ecuador the tourist power of Latin America in the Italian tourist market