Planificación estratégica sobre Responsabilidad Social Empresarial en empresas de servicios de consultoría ambiental en el Distrito Metropolitano de Quito

Abstract

The research project developed significantly contributes to the environmental consulting companies of the Metropolitan District of Quito and to companies from all sectors, with a guide that will allow them to have bases to implement, build and execute Corporate Social Responsibility strategies in the development of their activities. This will contribute to their sustainability over time and will allow them to generate real effects that will boost positive results benefiting Ecuadorian society. With this research, it will be possible for business actors (managers and collaborators) who wish to be part of Corporate Social Responsibility to work with clearly defined concepts, which will make them aware of the responsibility of organizations to become a management model that Creates value and contributes to the common good. This guide seeks to generate guidelines that allow organizations to have clear strategies on what it means for each organization to be socially responsible, and how they should communicate to their stakeholders the actions they plan. Thanks to this work, it will be possible to fill a part of the companies' need to deepen their knowledge and to somehow align their CSR strategies based on agile and effective communication from within the company.