Interactividad online en los programas deportivos radiales de Ecuador

Abstract

The citizen mood differs in accordance with the situations presented in their daily lives, a difference that infringes upon this are the passions, In Ecuador sports and especially soccer is a euphoria that is no stranger to the feel of the citizen. That is why sports radio has a lot of power within the social audience entertainment and recreation. The radio has evolved in adaptation to new social audiences, it has historically been the voice of the people. Thanks to the adaptation of the web and through social networks prominence is given to the community that leads a new form of social participation. Information is a human need therefore tools that accelerate communication are indispensable to the progress of a nation. Referring to the relationship between man and machine, where the internet goes beyond a simple means of communication it becomes an extension of homo digitalis. This research involves sporting passion with the radial evolution and user participation or listeners within the sports media