Consumo y uso de medios de comunicación en jóvenes de bachillerato ecuatorianos en tiempos de convergencia período marzo-abril de 2016

Abstract

The constant vertiginous changes in the field of communication make it more and more necessary to carry out studies that show the way in which the media are used in the world. Of greater importance is, however, the research focused on the segments of the young population, because in the last decades these have become the protagonists of the consumption of new technologies.

The present titling work seeks precisely, to acquire real data on the use that the young Ecuadorians give to the media and technological platforms with which they operate day by day. The group chosen as a sample for the investigation were the high school students between 14 and 18 years of the Educational Unit "San Pedro Pascual" of the city of Ibarra.

With the results obtained through the answers of the bachilleres surveyed, it was possible to confirm that, despite the economic or social differences, the phenomenon of new technologies is rooted among the young Ecuadorians and has completely transformed the use of the Media in the new generations