Consumo y usos de medios de comunicación en estudiantes de bachillerato en tiempos de convergencia período octubre – noviembre 2015 en la unidad educativa Sudamericano de la ciudad de Cuenca

Abstract

This research has obtained information on the consumption of traditional media, and new technologies in times of convergence by the students of the tenth to third year of Baccalaureate of the South American Educational Unit, in the academic period 2015-2016. With the application of a survey, consumption habits are discovered and analyzed in conjunction with activities, places, times and companies for leisure, which are concentrated mostly between 14 and 18 years of age. It is also observed that students are dependent on an adjusted financing of their family to access education; But they are mostly media owners and consumers, more than 60% access Facebook daily for entertainment purposes and keep in touch with friends who reside in the same city.