Consumo y usos de medios de comunicación de jóvenes de bachillerato ecuatorianos en tiempos de convergencia. Estudio realizado en el colegio Leonardo Maldonado Pérez de Puembo, de la provincia de Pichincha, periodo octubre-noviembre 2015

Abstract

This research describes and analyzes the habits of consumption and use of the mass media by the high school students Leonardo Maldonado Pérez de Puembo, from the province of Pichincha; As well as the convergence between traditional media and the new media that have influenced their usual practices. The research was quantitative, using a questionnaire composed of 57 variables aimed at determining the cultural and media consumption of high school students. Among other results, it was possible to determine that the Internet is the most used medium; Facebook is the most popular social network among young people, followed by cell phone and television. It was also found that there is a low consumption of traditional media (radio, and specially written press) by this population group.