Diseño de un modelo de gestión para la innovación y el fortalecimiento de la estructura organizativa de la empresa INDUPAC CIA. LTDA., de la ciudad de Ambato, en el periodo 2015

Abstract

The present research work has the purpose of establishing a diagnosis of the company INDUPAC Cía. Ltda., Regarding the use of an open innovation model in the organization's commercial operations. Now, it is necessary to emphasize that the goods and services that are offered in an organization, of any type, must be innovative, so that the local and national market demands these products. In this way, a comparison of the different models of innovation that exist, so that the different edges of the open innovation can be established, and finally a field study was carried out in the company INDUPAC, through a strategic diagnosis, The same one that reported information relevant to estimate the business model that the organization has been managing. In addition, tools such as the customer empathy matrix and the value proposition matrix were applied, which provided key ideas to improve the business model of Representative manner