Plan integral de comunicación para la Escuela de Formación de Tecnólogos “ESFOT” de la Escuela Politécnica Nacional de la ciudad de Quito, para el año 2015

Abstract

The main objective of the present work of titulación was to elaborate a communication plan for the School of Training of Technologists "ESFOT", of the National Polytechnical School of the city of Quito, for the year 2015. This one, started from a diagnosis of the communication Institutional, which consisted in applying an interview to its authorities and surveys to students, teachers and administrative staff. From the obtained results, it was possible to conclude that the communication in the ESFOT does not obey to any established strategic planning, reason why the elaboration of the present work with which the communication activity will be organized. The communication strategies and tactics that must be established to mitigate existing conflicts, significantly increase the capabilities of its collaborators and optimize resources, were obtained after applying the SWOT analysis. Finally, the aim is to improve the work environment and foster a sense of belonging among the internal public, in order to have a positive impact on the organizational culture that is finally projected to the external public as an institutional imag