Plan estratégico para el desarrollo del turismo sostenible en el cantón Portovelo, provincia de El Oro 2015-2020

Abstract

The formulation of the present research work called: "Strategic Plan for the development of sustainable tourism in the canton-Portovelo, El Oro province 2015-2020"; It aims to improve the quality of life of its inhabitants, promoting equity, sustainability, competitiveness and orient towards renewable alternatives of socio-economic development and growth of identity in the villages through the resources responsible for tourist use. The strategic plan is comprised of four programs and thirteen projects, which were identified and proposed after know the current situation of the canton in the fields space physical, cultural, ecological, territorial, economic political and productive managing partner. Then in chapter two, determines the tourism potential of the canton, which analyzes the tourist plant, the inventory of attractive, tourism products that could offer, to finally obtain the profile of the current visitor through polls in formulated. With the information obtained, I realized the SWOT analysis, which allowed to obtain strategies to generate programs and projects focused on developing tourism, institutional, cultural and socio-economic the Portovelo canton.