Plan de marketing para la comercialización del circuito turístico de la Mancomunidad “Bosque Seco” 2015 - 2020.

Abstract

The Commonwealth “Bosque Seco”, has a great tourist potential, unfortunately has not been able to promote this attraction as a destination established within the tourist market that is why a circuit has created a new tourism product that highlights the most relevant attractions of each canton belonging to it. In the present project several proposals have been established for the dissemination of the circuit, presenting as main strategy the use of online marketing, with the design of a web page and having presence in social networks, taking advantage of the new trend in advertising. With the application of these proposals we want to reach a large number of people and with this increase visits to the Commonwealth which will benefit the population financially.