Solución web cliente servidor para el análisis predictivo, recomendador de compras y ventas de clientes para la empresa Monte Regio S.A. utilizando el patrón arquitectónico modelo vista controlador

Abstract

his thesis was developed in order to create a prediction and recommendation model that allows an online sales company to perform prediction and recommendation operations so that these results can help the marketing department make the best decisions In relation to the execution of advertising campaigns and that the investments that are realized offer the expected results. Likewise, additional modules were designed to help users in information management and application management. Three complementary modules were developed, one to manage all the operations of the application, another to manage the reports Of the application and one to manage the articles that will be published in the different online stores, on which the marketing campaigns will be applied.