Gestión de la Responsabilidad Social Corporativa en las Pymes del Ecuador, año 2017. Caso de estudio: Ediloja Cía. Ltda.

Abstract

Social Responsibility, understood as a voluntary integration by companies or organizations of social and environmental concerns in their commercial operations and their relations with their stakeholders, has become a major issue today, so the This research work aims to generate a socially responsible management proposal for Ediloja Cía. Ltda. In order to achieve the stated objective, it was necessary to apply fundamental techniques such as the interview and survey according to the Ethos indicator form to the interest groups of the company; in order to obtain a comprehensive diagnosis of the company in terms of social responsibility, thus determining that there is a very low percentage of SR practices in Ediloja. In view of the results obtained, it is essential to apply the proposed model, which proposes actions, applies management tools and develops strategies that integrate CSR at all levels within the company, which will allow Ediloja to be a socially responsible and sustainable company.