Factores claves que miden la decisión de compra alojativa en los establecimientos hoteleros de 4 estrellas de la ciudad de Quito en el período 2015 - 2016

Abstract

The present work aims to improve the sales in the 4 stars hotels of the city of Quito. It begins with an investigation of the hotel environment and its antecedents to later design the conceptual framework based on the factors that measure the purchase decision based on a situational diagnosis carried out in the following hotels: Hotel Tambo Real, Nu House Hotel, Hotel Le Parc , Hotel 6 de Diciembre and Hotel Reina Isabel. Subsequently through a field investigation using the survey method seeks to determine the profile of the tourist for each of the hotels chosen and through an interview with the managers we determine their sales strategies to contrast both perceptions and obtain the factors which influence the decision to purchase housing. As a final contribution, a strategic plan designed for the aforementioned hotels is developed to strengthen the lines of action for each of the hotels