Factores claves que miden la decisión de compra alojativa en los establecimientos hoteleros de 5 estrellas (Quito) en el año 2015 – 2017

Abstract

This research aims to study and analyze the hotel sector, from its infrastructure and quality of service offered. According to the surveys, we analyze the positive and negative points of the hotels, in order to observe the weaknesses and improve them. There are many studies that show that clients make their decisions influenced by comments made on social networks, or by previous hotel guests or directly request information about hotels to their friends and colleagues. Within the hotel sector, it is inevitable that companies fail in some type of service, because of this the hotels have service leaders who respond in a timely manner to any circumstance that arises, to prevent that the customer is dissatisfied. This analysis will be of great help to the hotel sector of Ecuador, since it will implement policies based on the results of the surveys. The policies that will be proposed in the hotels, are based on the needs of the clients, in order to satisfy them and taking into account the decision to purchase them from the same.