Propuesta para el mejoramiento de la producción, comercialización y rentabilidad del cultivo de ostras de las organizaciones Puerto Real Alto y Aquacultivos Marinos, del cantón y provincia de Santa Elena

Abstract

The present study makes a technical, financial and market evaluation of two oyster production processes carried out in the province of Santa Elena, using the established tools for the elaboration and management of projects, in order to know the current situation and provide recommendations that make better the production and profitability in the long term. The results show that in terms of site selection both macrolocalization and microlocalization cover the parameters established for oyster production projects at the mariculture level. The market analysis indicates the possibility of expanding the same within the same province, however, it is necessary is necessary to cover the shortcomings that in terms of product promotion were observed. The technical analysis indicates that it is feasible to make improvements that contribute to a greater production and profitability through changes in the methodology of sowing and cultivation as well as the incorporation of items that mainly allow the opening of new markets, through the promotion of the product