Factores claves que miden la decisión de compra alojativa en las hosterías catastradas de la provincia de Zamora Chinchipe, año 2017.

Abstract

This research work was developed in 3 hostels of Zamora Chinchipe province: El Arenal, Tierra Dorada and Playa Verde; accommodation establishments that are registered in the cadastre of the Ministry of Tourism. The field study was conducted through interviews with the administrators and / or owners, and through surveys of the guests housed in the lodges involved in the investigation. The results obtained allowed the comparison of opinions between the hoteliers and their clients, in order to know the factors considered decisive for the traveler at the moment of making their accommodation purchase. Additionally, it was identified the importance of several services offered by the localities for tourists, the demographic priorities and the level of use of web tools or social media, to stimulate the purchase intention. Based on the results obtained, a strategic plan is proposed in order to be used as an information program for future management decision making in hotel companies.