Implementación de una empresa de servicios de entrega a domicilio por medio de Drones para empresas de eCommerce, restaurantes y cadenas farmacéuticas, en la ciudad de Cuenca, año 2019.

Abstract

The home delivery services are presents into people quotidian life, today can buy web or telephone way any product are market positioning, however this traditional delivery methods offers costs and times often no interesting to customers. For this reason, this work focuses on determining the feasibility of an innovation project in home delivery for the Cuenca, Ecuador, through of drone devices, focused to small packets delivery. To determine this feasibility market studies were develop for the target population within interest geographic zone using market segmentation and probabilistic methods. Technical study was drawn up which identified the best location and the project size. The financial study was develop which determined the viability and cost effectiveness. The legal study was drawn up, what allowed us define restricts to obtain the operating permits and finally the project management plan was drawn up. The all studies and plans gave us tracks for established this inversion project feasibility