La interactividad en los principales cibermedios de Colombia. Un estudio desde los periodistas

Abstract

During the last years, the media have been affected by accelerated changes due to digital and technological convergence, forcing them to a constant evolution. Within these innovative possibilities, interactivity stands out, a key factor that explains the relationships between media and users, between users with other users and, even, the navigability of the users by the headers. Therefore, the implementation of interactivity in journalism organizations is problematic, because it can come to rethink the work of journalists. In this sense, this study addresses perceptions about the concept of interactivity of Colombian journalists from some of the main national cybermedia in Colombia. The results describe the relevant role played by social networks for contemporary Colombian journalism, especially as information sources; In addition, the importance of interaction between journalists and users is verified, as it helps to obtain instant feedback on the contents disseminated in the media, which can be of great interest to validate the quality of the journalistic exercise.