Propuesta de un modelo de gestión aplicando los lineamientos del PMI (Project Management Institute) en proyectos de turismo comunitario dentro de la reserva de producción faunística Chimborazo, 2018

Abstract

Tourism in Ecuador is one of the most significant foreign currency generation sectors and a strategic sector for development and an alternative for communities to boost their economy as part of a strategy of both local development and political consolidation. Technical support is essential for these projects, for this reason in this research the PMI guidelines were used, proposing strategies based on improving practices so that they can be used in the tourism sector. This management model contributes in an organized and structured way to improve the quality of life of those involved. The increase of visits, the consequent income derived and the application of good tourism practices in the daily life of the participants constitute the concrete impact of the intervention of expert technicians in the subject. These axes have allowed to create guidelines and strategies for the improvement of the community organization and increase of quality in the tourist product. A management model hand in hand with disciplinary areas such as Project Management and Direction, results in methodologies, techniques and tools, which in the medium term will lead to community tourism as an axis in the local economy.