Análisis de las herramientas administrativas-financieras para la toma de decisiones a corto plazo y aplicación en la empresa de producción Ricosa de la ciudad de Loja, 2014

Abstract

Abstract: This paper aims to analyze the basic administrative-financial tools for making short-term decisions and subsequent implementation in the production company Ricosa city of Loja. The methodology used for development was the descriptive method to analyze reality and business environment, with regard to field research techniques of observation, document collection and interviews were used. The research results justify the appropriateness of the companies have administrative and financial tools that serve them as weapons to face the challenges offered by the globalized world and make them more competitive. According to the study it was determined that the company has not obtained Ricosa profitability is supposed merit due its high market share. For this reason, the Ricosa company recommends using administrative and financial tools to facilitate decision making to design actions that later would result in higher yields for the company.