El uso de las redes sociales en la gestión de la Responsabilidad Social Corporativa en las principales empresas del Ecuador, según el ranking de la Revista Ekos 2014

Abstract

Corporate Social Responsibility is taking over companies worldwide, and Ecuador is not far from the subject, since the entities that perform CSR are present in social networks and web pages, and from these digital media show their work. Social networks are the ideal scenarios to present the daily actions of organizations, these have revolutionized and continue to revolutionize the world, users of the network with a single click you learn of events that arise immediately. These companies have adapted to this new digital age by involving its customers, human resources, suppliers and other public of its activities. Thus, these tools provide efficient communication and immediacy in transmitting information from companies, they looking to promote their products and services. This study is important for the Ecuadorian business sector and different organizations dedicated to the practice of public relations, social responsibility and communication, since there is little research on the topic nationally.