Análisis de las herramientas administrativas – financieras para la toma de decisiones a corto plazo y aplicación en la Asociación de Productores Autónomos de Ranas de la provincia de Zamora Chinchipe, caso ranario del Sr. Milton Merino Araujo, año 2014

Abstract

The development of the present research project has as purpose to carry out an analysis of the administrative-financial tools to making short-term decisions, possibly using its application within the Association of Autonomous Frog Producers of Zamora Chinchipe, through information provided by Mr. Milton Merino Araujo, active partner of the association, whose frog culture business is located in the Parish of Los Encuentros, Canton Yantzaza, in the Province of Zamora Chinchipe. The methodology that was used for the development of the investigation consisted of studying the philosophies and contemporary administrative tools for making short-term decisions, situational analysis of the company and the implementation of the tools through an analysis of the profitability of the product and the relationship of the cost - volume - profit, as well as setting of prices for a correct determination and analysis of the profit. As a result of the research one can conclude that the application of the administrative-financial tools, will allow one to know the true economic situation of the frog culture activity within the Province of Zamora Chinchipe and its behavior under different scenarios.