Análisis de las herramientas administrativas – financieras para la toma de decisiones a corto plazo y aplicación en la empresa de producción Empresa Pública para el desarrollo Pecuario de la provincia de Zamora Chinchipe” de la ciudad de Zumbi, año 2014.

Abstract

This research project aims to analyze administrative and financial tools for sound decision-making in the short term, Public Company for Livestock Development of Zamora Chinchipe, dairy farm, Year 2014, dedicated to the production and sale of dairy products including: yogurt, fresh cheese and mozzarella cheese .The same features technological equipment for processing as; pasteurization, homogenization, clarification; They are allowing them give you a better quality and hygiene to be subsequently cooled prior to packaging and distribution. To meet its objectives was necessary to diagnose the situation of both the external environment and internal factors that can determine as opportunities, threats, weaknesses and strengths with those developing the SWOT matrix is provided, as well as a financial analysis to their products through the cost-volume-profit model to see the profitability of their products and overall company. The importance of analyzing the administrative and financial tools enable efficient and effective decision making resulting in better management of enterprise and economic growth.