Diseño de un modelo de indicadores de gestión de responsabilidad social empresarial para las pequeñas y medianas empresas de la zona 7 del Ecuador.

Abstract

Corporate Social Responsibility (CSR), positively influence the competitiveness of Small and Medium Enterprises (SMEs) as it improves production processes, resulting in increased customer satisfaction and loyalty. It also motivates and generates loyalty of workers, thereby increasing their creativity and innovation in their activities. SMEs are the stakeholders who have generated greater impact on society and the economy, as they are responsible for producing goods and services, create jobs, innovate, among other activities. This paper titration end is a model of CSR management indicators, targeting SMEs in the area 7 of Ecuador, that through analysis and application, not only companies but also benefit all stakeholders external and internally. Proper attention to CSR by SMEs, will provide an important and valuable added value, becoming a role model reference, and thus make a difference in the performance of other companies.