Medición y evaluación en comunicación estratégica empresa Elecaustro S.A

Abstract

This research aims at analyzing, measuring and evaluating the Strategic Communication, in the company ELECAUSTRO S.A., namely the Environmental Annual Plan an Environmental Education Project inserted since 2006 by the company, which it is expected consolidation in the local education system with a significant and important learning that allows the prevention and slowing of negative environmental impacts. For this, a theoretical and conceptual foundation, this comprises several topics which are the doctrinal basis for the development of research itself. Dual research strategy is also applied - field and documentary -, based on an exploratory study, which allowed for a comprehensive analysis of the "Children´s Magazine Chispiola" and other activities in the city of Cuenca, is also applied to raise awareness of environmental conservation. For this, several semi-structured interviews were conducted, by which the following conclusions were obtained: The project has a high degree of host, also generates in students and teachers a degree of commitment to energy generation and conservation of the environment; unfortunately showed limitations of participation in it.