Medición y Evaluación en Comunicación Estratégica -Gobierno Autónomo Provincial de Morona Santiago año 2013

Abstract

This research aims to contextualize the importance of strategic planning in communication in the organization in 2013, in the Autonomous Provincial Government of Morona Santiago. The methods used were: exploratory, descriptive, qualitative inductive and deductive thereby strengthening compliance with the general and specific objective; The project consists of four main chapters, the institutional framework established in Chapter I, Chapter II the theoretical framework with which the research is grounded through the methodological contributions to this subject, Chapter III presents the methodology used to the development of investigative work, and Chapter IV diagnostic analysis about the survey posed for information on strategic communication planning in the institution. The main conclusion was raised improved communication strategies used by the Provincial Communications Department of Morona Santiago, thus improving the ratio of information within and outside the institution.