Análisis en la optimización de la gestión financiera en los procesos: contables y marketing de la empresa Ecuadorian Bussines de la ciudad de Quito en el año 2013

Abstract

The present work of investigation refers to the analysis in the optimization of the financial management of the company Ecuadorian Bussines of the city of Quito, specifically in the countable processes and of marketing, in the year 2013. The company devotes itself to the design and commercialization worn for children, men and women, with own models since they are: Yeev, Mountain and Adventure. Inside the operative areas of the company, serious problems were detected in the areas of accounting, since: deficient managing of the accounting plan, of balance sheets and inventories. In the area of marketing, the principal problem is that there is no a suitable plan of advertising, concerning directly in the sales of the footwear. Reason for which after the exhaustive analysis one was developing plans and limits to overcome these problems of the company and to obtain in a progressive way the improvement in the procedures and countable processes and of marketing of the company.