Elaboración del Plan Estratégico de Comunicación Externa para el Instituto Técnico Superior Sucuá (ITSS), año 2014

Abstract

External communication is the cornerstone of the institution and it is kept informed by the public goals of the different activities and services offered by the ITSS, the Strategic Plan External Communication Institute promotes identity and consolidates its corporate image in the sector provincial education; allows broadcast reruns Sucúa Superior Technical Institute and the current state of its environment, conducted a diagnosis of both internal and external communication that identified deviations from this area. Subsequently, taking into account these results, a proposal that not only aims to solve deviations are planted, provides a communication strategy that encompasses tools that fits and allows communicating the strategy of the institution, considering the business philosophy to locate more competitively. Thus the evolution of digital communication is used by an active strategy (website) in communication permits to release all information concerning the institution and keep well informed its external audiences.