Análisis de la televisión social en Ecuador

Abstract

Traditional media, especially television, are in constant change. The emergence of new technologies such as the Internet and online social networks, have made directors and producers to rethink the television offer consumers this means. At present, many of the contents transmitted on television invite viewers to participate in social networks. By this we mean that audiences are moving from being passive to being active, as companies like Facebook and Twitter allow them to say, unfiltered messages, what they see on television. This has led to replicate their content channels on their profiles of these two digital social networks, among others, and invite viewers to participate and comment on the productions. Through this research, we analyzed the status of the call Social TV in our country, the merger of screens (television and cell phone / Smartphone / Tablet) and the interaction of viewers with television products.