Análisis de las herramientas administrativas - financieras para la toma de decisiones a corto plazo y aplicación en la empresa de producción MOSMED de la ciudad de Cuenca, 2014.

Abstract

The food enterprise, MOSMED, has been working for some years at the city of Cuenca as a familiar company. Its productive activity is based on the production of gelatin, which is sold to the public in three presentations. Its market is located in the middle and lower strata, and it possesses strong competitors. It is considered as a small industry, and, in spite of the effort of its staff, it has maintained a slight growth margin. The current investigation project’s main goal is to analyze and apply the basic administrative and financial tools, using a situational analysis in order to find out the reality of the company. In addition, this study is focused on identifying the Contemporary Administration Philosophies, which can be applied in order to improve the productive processes, generating higher profit. Diverse analyses were performed, which allowed the evaluation of costs, sales volume and profit. These analyses were a key tool to realize immediate corrections, and to project future changes that contribute to remain competitive on the market; in order to obtain a better profitability for its owners, employees and the society